Our goal is to take scheduling from a task to a strategy.

— Greg Krywulak, CEO, Shiftlab

Meet Our Team

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Greg Krywulak

CEO 

Greg builds and scales SaaS businesses that turn data into real-world operational impact. A founding partner of the Chrysalis Group of Companies — including iQmetrix, COVA, Ready, and Shiftlab — he now focuses his energy on leading Shiftlab.

At Shiftlab, Greg and the team are redefining workforce management through AI, combining forecasting, automation, and decision intelligence to help multi-location retailers align labor to demand and improve profit per hour. Today, that platform supports tens of thousands of users across thousands of locations, with deep roots in telecom retail and growing reach across the industry.

Based in Vancouver, Greg is focused on moving AI beyond the hype and into practical tools that deliver measurable results on the frontline.

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Tara Bartlett

VP of Marketing

Tara brings more than 17 years of expertise in SaaS Marketing for high-growth organizations to her role with Shiftlab. Previous to Shiftlab, Tara worked for iQmetrix where she played a core role overseeing the brand, product marketing and demand generation.

When Tara’s not behind a computer writing the latest blog post or crafting up marketing plans, you can find her hanging out with her hubby and two kids, blasting country music or cooking (mostly making a huge mess of the kitchen).

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Brittni Hedley

Product Lead

Brittni has 12+ years of retail sales and customer service experience and most recently worked as a Software Support Agent with Cova Software. Brittni leads our onboarding process and provides ongoing support, guidance and training to ensure our clients are getting the most out of Shiftlab.

Outside of work Brittni loves to stay active and is part of various recreational team sports with dodgeball being her favourite. She also loves spending time with her dog, Murphy. Brittni is passionate about animal rescue and also volunteers, fostering for a local dog rescue.

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Ryan Esteb

Head of Revenue

Ryan is a sales executive with expertise in sales management and strategies, operations, and customer experience. As Head of Revenue for Shiftlab, Ryan ensures a growing sales pipeline and drives new revenue opportunities. He works closely with each prospect to understand their workforce management needs, objectives and timelines.

When he’s not demoing Shiftlab, Ryan enjoys hanging out with his wife and two sons. Ryan recently earned his Bachelor of Science focused in Computer Software Engineering from Western Governors University.

Flexible Retail Platform

Shiftlab seamlessly integrates your POS, Traffic, and Time Clock data into a single system.

Explore Integrations
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Discover why 4,000+ retail locations and 20,000+ users rely on Shiftlab for smarter scheduling.

See Open Positions