How BeMobile Cut Wasted Hours and Increased Sales with Shiftlab: A Retail Case Study

Retail managers know the drill:

Schedules change. Sales targets loom. Someone calls in sick.

And somehow, you're still stuck battling a complicated spreadsheet that was never built to handle the chaos of real-life retail.

When every shift change feels like a fire drill—and your best people are wasting hours just figuring out who’s working when—it’s time for a smarter way.

That’s where Shiftlab comes in.

In this case study, we’re diving into how BeMobile, a top Verizon Authorized Retailer with over 100 locations, traded clunky scheduling and wasted labor hours for real-time optimization, smarter staffing, and stronger sales.

We’ll show you how our partnership helped BeMobile:

  • Align staffing with sales demand
  • Cut down on unnecessary labor spend
  • Boost profitability across all stores

Let’s get into it.

 

BeMobile, a Verizon Authorized Retailer with over 100 locations, has always made operational efficiency a priority. Especially when it comes to managing its large, spread-out workforce.

They were using legacy scheduling and time clock tools that were not keeping up with the evolving needs of their business.

Scheduling was still largely manual, time-consuming, and reactive. Store and district managers often spent hours each month building schedules. These hours, the BeMobile team realized, could be better spent coaching staff or focusing on sales.

Plus, manual schedules didn’t account for traffic patterns, employee performance, or sales trends.

The result? Misaligned labor coverage, underutilized top performers, and inconsistent customer experiences across the stores.

 

 

When BeMobile’s Retail Management solution, iQmetrix, announced the launch of a new integration with Shiftlab, BeMobile saw a clear opportunity to get ahead.

As a workforce management platform already trusted by leading telecom retailers, Shiftlab offered everything they were missing:

  • AI-powered smart scheduling.
    Shiftlab ingests sales, traffic trends, and employee performance data from retail management systems, like iQmetrix. With this data, it builds optimized schedules for stores, putting the right people in the right place at the right time.

  • Shift swaps.
    Empower employees to trade shifts with each other or grab open shifts, all from within the easy-to-use Shiftlab app.

  • Intelligent time clock.
    Ensures accurate punch-ins and punch-outs, flags early or missed punches, and improves accountability.

  • Real-time analytics.
    Shows managers the real-time labor costs, shift coverage stats, and performance metrics they need to support fast, smart decisions.

  • Labor compliance tools.
    Enforces rules around breaks, overtime, and other labor laws automatically, reducing risk for the company.

Better yet, with the Shiftlab integration, these tools are all nested within RQ, which the BeMobile team already trusted.

True to form as early adopters of innovation, BeMobile rolled out Shiftlab for RQ across all of its then-70 stores in September 2024.

 

Part 3: The Transformation

Since launching Shiftlab, BeMobile has seen major improvements in employee scheduling.

Here's a roundup of the positive changes BeMobile shared for this retail case study:

Managers save 2 to 5 hours every month just on scheduling. 
With Shiftlab’s smart auto-build feature, they no longer have to build schedules by hand. That time is now spent on coaching teams, helping customers, and improving their store's performance. 
 Clear increase in profitability.
Two stores in New Hampshire saw a 6% increase in gross profit year over year within just four months of using Shiftlab. Another location saw an 11% profit increase in the same time. Stores are now staffed more efficiently, with top employees scheduled when customer traffic is the highest. 
Managers say there’s now less downtime and a stronger mindset among staff.  
Employees feel their time is better used, and they’re more motivated knowing they’re working the busiest, most important hours.
Shiftlab is helping reduce unnecessary labor costs.
In several districts, stores reported almost zero overtime hours after switching to Shiftlab. This has helped BeMobile save money while staying compliant with labor rules. 
CatherinCatherine Thompson BeMobile’s Regional Sales Director – Northeast

"Everyone loves the proficiency of the scheduling, Having the highest sales performers scheduled to work at the highest-traffic times creates a higher performing location in many instances, with less downtime or time fillers in those low-traffic days"

Catherine Thompson
BeMobile Regional Sales Director - Northeast

 

For BeMobile, Shiftlab is saving time, increasing profits, and helping teams work smarter every day.

BeMobile BEFORE Shiftlab BeMobile AFTER Shiftlab
Manual schedules took hours Auto-build saves 2–5 hours/month
Schedules didn’t match traffic Data-driven staffing by demand
Top performers underused High performers on peak shifts
Frequent shift changes, confusion Streamlined, stable schedules
Rising overtime costs Overtime near zero in many stores
Compliance was manual and risky Rules enforced automatically
Little labor insight Real-time analytics for managers

Our tool can do the same for your retail store.

 

Turn Scheduling Chaos into Performance Wins — Just Like BeMobile Did

No matter your retail niche, Shiftlab’s intelligent scheduling, time clock, compliance, and analytics tools can transform how your business operates—just like it did for BeMobile.

Request a free demo to see how we can transform your retail operations today!

Tara Bartlett

Tara Bartlett

Tara joined Shiftlab in 2021, bringing more than 20 years of expertise in SaaS Marketing for high-growth organizations. Tara specializes in writing on topics including retail technology, retail operations, workforce strategy and B2B Saas Marketing. Previous to Shiftlab, Tara worked for iQmetrix where she played a core role overseeing the brand, product marketing and demand generation.

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